Outreach Compliance Checklist

1) Use verified email and phone fields only.
2) Clearly identify your sender name and reply-to address.
3) Include a working opt-out link in every message.
4) Honor opt-outs promptly and maintain suppression lists.
5) Keep subject lines accurate and non-misleading.
6) Segment by state and relevance to reduce complaints.
7) Document list criteria and verification timing.
8) Send a small test batch before full outreach.
9) Monitor bounce and complaint rates for adjustments.
10) Store evidence of compliance practices for audits.

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