Verification flags make contact quality explicit so teams can filter before outreach. This guide shows how to interpret flags and use confidence scores to prioritize lists.
Key Takeaways
- Verified email and phone fields are labeled at publication.
- Confidence scores rank records by verified coverage and completeness.
- Optional discovered fields are labeled and included for free.
Why Verification Flags Exist
Teams buy verified church contact data to run outreach without guessing which fields are reliable. Flags turn quality into a clear, filterable signal before a list touches a CRM or campaign tool.
What Confidence Scores Mean
Confidence scores are a weighted value based on verified contact coverage (email + phone present) and record completeness. They help teams prioritize the strongest records first.
Flag Glossary
| Field | What it means | How to use it |
|---|---|---|
| Verified Email | Email is verified at publication and included in the paid dataset when present. | Use for primary outreach segments and CRM import. |
| Verified Phone | Phone is verified at publication and included in the paid dataset when present. | Use for dialing, SMS workflows, and enrichment. |
| Discovered Fields | Optional fields labeled separately and included free when present. | Review before use or keep in a secondary list. |
| Confidence Score | Weighted value based on verified coverage and record completeness. | Prioritize higher scores for first-wave outreach. |
Verified fields are confirmed at publication. Some records may include email or phone only, so coverage varies by record.
How A Record Is Scored
Example Record (Anonymized)
- Email status: Verified
- Phone status: Verified
- Confidence score: 1.00
Paid exports include verified email and verified phone fields only when present. Optional discovered fields are labeled and included for free.
How To Use Flags In Outreach
- Filter to verified fields before sending outreach or importing into CRM systems.
- Segment records with verified email and verified phone for first-wave campaigns.
- Use confidence scores to rank records for priority outreach.
- Keep discovered fields in a separate view until reviewed.
Example filter: Verified Email = TRUE and Verified Phone = TRUE
Common Mistakes To Avoid
Mixing Discovered Fields
Discovered fields are useful, but should be reviewed separately before outreach.
Skipping Prioritization
Use confidence scores to focus on records with stronger verified coverage first.